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onboarding thing — ppl kept dropping off, redid the flow w/ design, 40% to 22% ish? shipped before q3 end

Situation

New users were abandoning setup at a 40% rate, capping activation for the quarter.

Action

Partnered with design to rebuild the first run flow, reducing it from nine steps to four.

Result

Drop-off fell to roughly 22% within a single quarter, an 18 point improvement in activation, delivered ahead of the Q3 deadline.

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